RSI CONSULTING ASIA

Strategic solutions driving growth, and lasting business success.

RSI Consulting Asia is a premier consulting firm specializing in business strategy, market penetration, operational excellence, and leadership development across Southeast Asia and beyond.

Who We Are

Company Overview

RSI Consulting is a premier British-Vietnamese consulting firm specializing in driving business strategy, market expansion, operational excellence, and leadership development across Vietnam and Southeast Asia. Established in Vietnam, we leverage deep regional insights combined with global expertise to deliver high-impact, tailored solutions that enable businesses to scale, innovate, and thrive in dynamic markets.

Our team comprises seasoned industry leaders with over 20 years of experience in business transformation, market penetration, organizational restructuring, and talent optimization. With a century of collective expertise, we collaborate closely with organizations to navigate complex challenges, optimize performance, and foster sustainable growth—helping our clients gain a competitive edge in their industries.

Vision

To be the most trusted consultancy partner for businesses seeking to thrive in Vietnam and Southeast Asia’s evolving business landscape. We aim to lead the charge in helping organizations navigate change, expand into new markets, and optimize their operations for long-term success.

Mission

Our mission is to deliver innovative, data-driven strategies and customized solutions that empower businesses to unlock their full potential. We are committed to driving our clients' growth, optimizing their operational efficiency, and cultivating high-performance leadership, all while ensuring they maintain a sustainable competitive edge.

What We Do

Services Overview

RSI Consulting Asia specializes in helping businesses navigate the complexities of entering, establishing, and expanding within the Vietnamese market. With a strong emphasis on strategic market entry, local consumer insights, and regulatory compliance, we ensure that businesses optimize their market presence and strengthen their competitive advantages.

Our mission is to support companies in entering the Vietnamese market with minimal disruption, creating a solid foundation for dynamic growth. By providing tailored strategies and actionable insights, we enable businesses to effectively engage with local consumers, adhere to regulatory requirements, and establish a strong foothold in this high-growth market.

Market Intelligence & Entry Strategy

  • Market Research & Competitive Analysis: In-depth insights into market trends, consumer behavior, and industry competition.
  • Expansion & Feasibility Studies: Commercial due diligence, risk assessment, and strategic growth planning.
  • Market Entry Solutions: Guidance on joint ventures, mergers & acquisitions (M&A), and greenfield investments.

Business Establishment & Operations

  • Business Registration & Compliance: Licensing, regulatory approvals, and operational setup.
  • Site Selection & Real Estate Advisory: Strategic location planning for industrial, retail, and office spaces.
  • Supply Chain & Logistics Optimization: Enhancing efficiency in distribution, warehousing, and last-mile delivery.

Talent, Work Permits & Leadership Development

  • Executive Search & Workforce Planning: Tailored recruitment strategies aligned with market needs.
  • Work Permits & Visa Solutions: Comprehensive support for expatriate employment and mobility.
  • Leadership Training & Cross-Cultural Management: Developing high-performing teams in dynamic environments.

Digitalization, Commercial Growth & Public Affairs

  • E-Commerce & Direct-to-Consumer (D2C) Strategy: Driving online sales and omnichannel growth.
  • Digital Transformation & Business Model Optimization: Streamlining operations and enhancing customer engagement.
  • Government Relations, Crisis Management & Corporate Communications: Navigating policy, managing reputation risks, and strategic public affairs.

Core Focus Areas

Specialized Services for High-Growth Sectors

At RSI Consulting, we specialize in helping businesses navigate complex markets and implement tailored strategies that drive sustainable growth. By combining in-depth market insights, competitor analysis, and strategic development, we enable companies to successfully enter and thrive in new regions or industries.

Specialized Services for High-Growth Sectors

With Vietnam’s rapid growth in technology, renewable energy, agriculture, and high-value manufacturing, RSI Consulting provides specialized services tailored to these high-growth sectors:

At RSI Consulting, we specialize in helping businesses navigate complex markets and implement tailored strategies that drive sustainable growth. By combining in-depth market insights, competitor analysis, and strategic development, we enable companies to successfully enter and thrive in new regions or industries.

Tech & Innovation

Supporting AI, fintech, blockchain, and deep-tech investments, including navigating legal frameworks and accessing government incentives.

Renewable Energy & Sustainability

Identifying opportunities in solar, wind, and green hydrogen, securing permits, and structuring Power Purchase Agreements (PPAs).

Agriculture & Aquaculture

Connecting investors with export-ready farms, seafood suppliers, and sustainable farming projects to drive growth in the sector.

Logistics & Supply Chain Optimization

Providing advisory services on industrial park investments, cold chain logistics, and smart warehousing to improve efficiency.

Real Estate Investment & Co-Development

Facilitating partnerships and market entry strategies for large-scale real estate projects, as Vietnam’s leading developers seek international investors and co-developers for strategic land banks.

Our Team

Leadership & Consulting Team

RSI Consulting’s leadership team is composed of seasoned professionals with extensive experience across a wide range of industries and regions. Our collective expertise spans market entry, digital transformation, mergers and acquisitions (M&A), investment strategy, and government relations. We focus on sectors including real estate, hospitality, media, green mobility, technology, F&B, healthcare, logistics, manufacturing, and insurance.

This diverse, multidisciplinary proficiency enables us to deliver tailored solutions that help businesses successfully navigate the complexities of Vietnam and Southeast Asia.

Hang Vu brings a wealth of expertise in sales & marketing, business development, market entry, and corporate management across industries such as electric vehicles, media, technology, and hospitality. As Co-Founder & Managing Partner at RSI Consulting, she focuses on market expansion, strategic partnerships, and digital transformation, helping businesses navigate and thrive in Vietnam’s dynamic market landscape.

During her tenure at Vingroup, Hang held several leadership roles, including CEO of VinFast Thailand, where she successfully led the company’s rapid market entry and growth. She also drove digital transformation and direct-to-consumer initiatives at Vinpearl, significantly improving profit margins and customer engagement. Earlier, Hang helped lay the foundation for VinBrain’s subsequent acquisition by NVIDIA in 2024, demonstrating her expertise in driving innovation and market expansion in emerging sectors.

Her extensive experience within Vingroup’s diverse portfolio and other leading corporations has equipped her with the strategic acumen to navigate complex business environments, making her a valuable asset to clients seeking transformative solutions and expert guidance.

With over 20 years of experience across Southeast Asia, Charles Ian Robertson is a seasoned consultant and strategic advisor renowned for driving transformational change and delivering sustainable growth. He has successfully launched and led successful executive search and consulting operations in some of the region’s most dynamic markets, including Vietnam, Singapore, Indonesia, Thailand, and Malaysia.

His expertise lies in guiding businesses through complex organizational transformations, optimizing operational performance, and developing strategic market growth plans. Throughout his career, Ian has earned a reputation for implementing strategies that enhance efficiency, boost profitability, and create long-term value. With a deep understanding of local markets and global business dynamics, Ian is dedicated to helping organizations navigate and thrive in today’s rapidly evolving business landscape.

Khanh Ho is an experienced investor, entrepreneur, and advisor with over 20 years of expertise in early-stage investment, private equity, and M&A. As the Founder & CEO of Rotunda Ventures, Khanh has led successful investments and provided strategic guidance to high-growth startups across Southeast Asia.

Khanh has a proven track record of scaling businesses, most notably with Kyna English, where his mentorship resulted in a 5x revenue growth. He also played a key role in the acquisition of Cùng Mua by a Tokyo-listed consortium, further solidifying his reputation in scaling companies and navigating complex business environments. His extensive experience and strategic insight make him a valuable partner for businesses looking to expand and thrive in dynamic markets.

With over 20 years of experience across the automotive, agriculture, and banking sectors, Hoai Nguyen is a seasoned expert in business restructuring and financial turnaround. She has a proven track record of driving strategic growth and optimizing operations.

As CEO of VinFast Nigeria, Hoai successfully developed market-entry strategies, established a dealer network, and ensured that business operations aligned with corporate objectives. Prior to that, she led the transformation of Generalexim, digitizing its operations and fostering strategic partnerships with international corporations. 

Throughout her career, Hoai has been known for implementing strategies that improve efficiency, enhance profitability, and generate long-term business value. With a strong understanding of local markets and global business dynamics, Hoai is dedicated to helping organizations thrive in an ever-evolving business landscape.

With 20 year’s experience in SE Asia and over a decade of expertise in market research, consumer insights, and business intelligence, Xavier Depouilly has successfully led impactful research projects across industries such as retail, FMCG, and financial services. His career includes GM roles at Indochina Research and Kantar Media Vietnam, where he sharpened his ability to provide actionable, data-driven insights.

As a leading consultant at RSI Consulting, Xavier utilizes his extensive industry knowledge to help businesses optimize market entry strategies and refine brand positioning. His strategic guidance ensures that clients stay ahead in competitive markets by leveraging the power of data and insights to drive informed decision-making.

With over 25 years of expertise in international relations and consular affairs, Thanh Bui is a seasoned specialist in diplomatic protocol, visa and work permit processing, and crisis management. Her distinguished career includes a notable tenure at the UAE Embassy in Vietnam, where she managed consular services, handled emergency situations, and provided vital support to diplomatic initiatives.

Thanh’s deep understanding of Vietnam’s regulatory landscape, particularly in securing business licenses and facilitating visas and work permits for expatriates, significantly enhances RSI Consulting’s ability to navigate the country’s complex bureaucratic processes. Her expertise ensures that clients receive

With over 25 years of experience in government relations and strategic communications, Loi Pham is an accomplished expert in navigating complex political landscapes and building influential relationships. He has held senior leadership roles at NovaGroup and Vingroup, where he led critical initiatives in crisis management, brand reputation, and strategic messaging.

Loi’s deep understanding of regulatory environments and government affairs enables businesses to effectively engage with key stakeholders, ensure compliance, and manage their public image. His expertise is invaluable for companies seeking to enhance their presence, manage crises, and strengthen relationships within the Vietnamese market.

With her multilingual skills and in-depth financial expertise, Trang Linh Vu is highly skilled at navigating complex financial landscapes and helping businesses make informed, strategic decisions. As an Investor Relations Specialist, Trang plays a critical role in managing investor relationships, enhancing corporate governance, and driving long-term financial success. 

Her expertise makes her a valuable asset to any organization looking to strengthen its financial positioning and foster sustainable growth

Advisory Board

John Nosta is a globally recognized thought leader in technology, science, and innovation. As the founder of NOSTALAB, a premier digital health think tank, he has shaped the global conversation on the intersection of technology and human well-being. A former member of the Google Health Advisory Board and a founding expert of the WHO’s Digital Health Roster, John has advised industry giants, policymakers, and innovators on the future of digital health, AI, and exponential technologies.

A prolific writer and analyst, John has contributed to major publications like Forbes, Fortune, and Psychology Today, offering deep insights into disruptive trends in healthcare and beyond. His early research at Harvard Medical School laid the foundation for his expertise in AI-driven medicine and personalized healthcare.

As part of RSI Consulting’s Advisory Board, John brings his strategic foresight to help businesses embrace digital transformation and leverage emerging technologies for a competitive advantage. His ability to translate complex innovations into actionable business strategies makes him a valuable asset for RSI Consulting’s clients navigating today’s rapidly evolving technological landscape.

Nguyen Duc Thanh is a leading expert in international trade, economic strategy, and foreign investment, with over 30 years of experience spanning both government and corporate leadership. As Director General at the Vietnam Ministry of Industry and Trade (MOIT), he played a pivotal role in Vietnam’s accession to the WTO, led Free Trade Agreement (FTA) negotiations, and shaped policies that accelerated the country’s economic integration.

In trade diplomacy and industrial policy, Thanh served as Vietnam’s Commercial Counselor in Poland and Italy, and Vice-Ambassador to Italy, where he actively fostered foreign investment and international cooperation. He was instrumental in securing Intel’s $1 billion investment in Vietnam and has provided strategic counsel to multinational corporations on market entry and trade policy compliance.

In the private sector, Thanh held leadership roles as Senior Advisor to Vingroup Chairman and Director of Int’l Relations of Vingroup, serving as CEO of VinFast Indonesia and VinFast CIS, where he led market expansion and manufacturing initiatives. He also served as the first CEO of VGreen, a multinational EV charging network, spearheading its expansion in Vietnam, Indonesia, and India.

At RSI Consulting, Thanh brings his deep expertise in trade policy, investment strategy, and economic development to advise clients on navigating Vietnam’s regulatory landscape and maximizing cross-border opportunities. His unique blend of government experience and corporate leadership makes him an invaluable asset for clients seeking to expand in the region.

Shanmuga Retnam is a highly respected Singaporean business leader with over 25 years of experience across corporate leadership, public sector strategy, and urban economic development. As a Partner at MARA Vietnam (Market Access & Regulatory Affairs) and Board Member of the Vietnam Smart City Consortium, he advises on regional trade exchange and local economic growth initiatives within ASEAN.

In his corporate career, Retnam served as Vice President, Asia Pacific for G3 Worldwide, overseeing growth across emerging markets. He also revitalized the Data-Driven Marketing Association of Singapore (DMAS) as Chairman, leading to his appointment by Singapore’s Prime Minister’s Office to drive public sector capability exports under the XPSC program. He founded and led the creation of the prestigious World Cities Summit (WCS), earning a Minister’s Award in 2010 for his contributions to global urban thought leadership.

Since 2011, Retnam has been Special Advisor (Indochina) to Fundacion Metropoli, a leading global urban think tank in Madrid. In 2025, Messe München appointed him as Advisor (Vietnam) to support Vietnam’s engagement at the Asian edition of EXPO REAL.

At RSI Consulting, Retnam brings unparalleled expertise in cross-border strategy, city branding, and smart city development — helping clients navigate regional complexities and seize opportunities in Vietnam and Southeast Asia’s fast-evolving landscape.

Why Choose RSI Consulting?

Executive-Led Expertise

At RSI Consulting, we bring more than just advisory services—we deliver strategic insight from consultants with deep, hands-on experience in the C-suite of leading global corporations. Our team’s expertise comes from years of navigating complex business challenges, making high-stakes decisions, and driving organizational growth. This executive-level background empowers us to offer tailored, results-oriented solutions that not only address immediate needs but also generate sustainable, measurable success. When you partner with us, you're working with industry leaders who understand the nuances of decision-making and the path to real impact.

Tailored Strategies, Not Templates

No two businesses are alike—neither are our solutions. We craft bespoke strategies aligned with your specific goals, challenges, and market dynamics, ensuring every solution is custom-built for measurable, impactful results that move your business forward.

Industry-Specific Mastery

With deep expertise in high-tech industries, manufacturing, real estate, hospitality, green energy, and supply chain management, we provide highly tailored strategies that drive success in fast-evolving markets. Our in-depth industry knowledge ensures clients stay ahead of the curve, leveraging actionable solutions to foster growth and maintain a competitive edge.

Strategic Guidance in a Transforming Vietnam and Southeast Asia

As Vietnam undergoes rapid policy shifts, economic reforms, and technological advancements, businesses face both challenges and opportunities. We provide the insights and strategies needed to navigate evolving regulations, capitalize on emerging growth, and align with national priorities.

Beyond Vietnam, Southeast Asia’s increasing regional integration and digital transformation are reshaping industries. We help businesses expand and adapt, ensuring they remain competitive and resilient in this fast-evolving landscape.

Success Stories

I had the pleasure of working with RSI Consulting on our go-to-market strategy for Vietnam, Indonesia, and the Philippines, and I can confidently say they exceeded all our expectations. Their deep understanding of each market, coupled with their ability to navigate complex cultural and regulatory landscapes, made them an invaluable partner in our expansion efforts.

From the outset, RSI demonstrated an exceptional grasp of local consumer behavior, market trends, and competitive dynamics. Their tailored insights and strategic recommendations provided us with a clear path to enter these diverse and fast-growing markets with confidence. They didn’t just provide theoretical strategies—they delivered actionable plans that directly contributed to our successful market entry.

What truly sets RSI apart is their ability to align global goals with local execution. Their team was incredibly thorough in identifying the right partnerships, market entry models, and operational strategies for each country, ensuring our approach was both effective and sustainable. Additionally, they remained agile throughout the process, adapting their recommendations as new challenges and opportunities emerged.

Thanks to their expertise, we were able to accelerate our growth in these three key Southeast Asian markets and establish a strong foothold in regions critical to our long-term success. I highly recommend RSI for any organisation looking to expand in Southeast Asia. Their deep knowledge, professionalism, and dedication to delivering results are unmatched.